STREET SOCCER USA
Digital / Social
How do you help get 3.5 million homeless people off the streets with something other than shelters and handouts – how about a soccer ball?
Street Soccer USA was an organization with a great idea but little in the way of outreach and organization. We built a platform that used social media, banners, outdoor and a loud and proud battle cry in the form of the "I PLAY FOR" campaign. We even designed uniforms for teams all around the country. Not only did the campaign get the attention of several high profile sponsors, it achieved getting 90% of its players off the streets within their first year of homelessness. And in winning a National ADDY award.
Role: Writer / ACD
