RESMED
Print / Digital
Millions of Americans suffer from the debilitating effects of sleep apnea which can lead to diabetes, heart disease, even death. Many don't even know they have it. ResMed CPAP devices are smaller, more efficient and extremely accurate. They also relieve the discomfort common to most sleep devices, not to mention the stigma often associated with using them. This social influencer / print / banner campaign treats the world-class team of ResMed scientists and product designers as heroes in lab coats instead of capes and unitards. And if you suffer from sleep apnea, you'll see them that way too.
Role: Writer / ACD
Chronic Fatigue Syndrome
Acid Suppression / Gut Monsters
Cetaphil / Skin IQ
HCP / COPD
Oncology // Remission
