TECHRON
Social / Digital
Techron invented the fuel additive. But the brand was only known to hardcore car aficionados. I helped build a voice for the brand and was instrumental in coming up with content series for the launch of their social program. The client wanted to attract car, truck, snowmobile, ATV and adventure buffs to show how their product could clean engine dirt, maximize performance, but also function as a catalyst for adrenaline-fueled good times.
Role: Writer
