ALFREDO OF ROME

Print / Digital

Alfredo of Rome restaurants were known for their traditional, award-winning cuisine but lacked a defined voice and contemporary personality diners could relate to.

The independent chain was about to open a new installation in Planet Hollywood and needed a campaign to make them stand out in the increasingly cluttered Vegas market. Enter the "Modern Roman" campaign. We created humorous posters, email blasts, banners, brochures and even designed Christmas e-cards to send to clients and vendors. Banquet sales shot up 75% as a result and repeat business nearly doubled.

Role: Writer / Creative Director