HAVOLINE

Social / Digital

Havoline motor oils are used by serious gearheads and everyday drivers alike. The brand identity is gritty and lighthearted so we carried that into their social channels. We teamed up with Gas Monkey Garage's Richard Rawlings for METALMORPHOSIS, a rust to chrome sweepstakes giving away a mystery hot rod brought back from the brink of extinction. For "As Seen By Havoline," we made up fake products that at first glance seemed fairly outlandish but also had practical value. Our first product really got people's attention. Especially if they were deathly afraid of snakes.

Role: Writer