CROWN ROYAL

Online Video / Digital / Social

Crown Royal had a high octane sponsorship of NASCAR with a not so high energy race car driver named Matt Kenseth.

To give Matt some street cred off the track, we made up humorous animated tales about Matt's childhood. This generated buzz around the brand and promoted a sweepstakes to send lucky winners to Vegas to get driving tips from Matt himself. It was a classic case of advertising giving a lackluster personality, though amazing driver, some much needed horsepower.

Role: Writer / ACD