AMERICAN EXPRESS

Outdoor / Print

Amex needed a big idea from their AOR. Digitas, its digital agency, was only tasked with coming up with some nice below the line executions. Our team got a little carried away and delivered an idea that became the above the line campaign. "Take Charge" did exactly that; took charge of the direction of the new work and signed up a whole bunch of new cardmembers in the process.

Role: Writer / ACD