NORTHROP GRUMMAN

Mobile / Digital / Print

Northrop Grumman is arguably the leading aerospace company in the world. But the category as a whole leaves a lot to be desired when it comes to advertising. The standard fare uses metaphors and high-tech superlatives that don't really get to the heart of the matter. Our task was to add some attention-getting tactics and build a microsite that would give NG a distinctive personality. So we landed on the Washington Post, quite literally, by parachute. We also built a simple to grasp microsite that explains in detail every aspect of the future forward tech NG works on.

Role: Writer / ACD