PHILIPS
TV
Philips was well-known for its electronics, but their lighting division had been largely overlooked, despite being the supplier of bulbs for most of the big Hollywood studios and many of the top fashion photographers.
Their newly released 5-year bulb was a groundbreaking product that deserved a big push to get peoples' attention. So we created a TV campaign that highlighted what not having to change a bulb for 5 years actually looks like. The 3 spots helped sell a lot of bulbs, especially considering the fact you don't need to replace them very often. They also caught the attention of ADWEEK and U.S. Ad Review.
Role: Writer / ACD
